Updated on April 8, 2022, at 1:00 PM
How can you increase your social media engagement and reach?
You first have to understand why social media is taking its rightful throne in small business marketing. If done right, a strong social media presence helps you connect with your customers, convert more leads and prospects, increase brand awareness, and ultimately lead to more sales and higher profits. It’s a cost-effective way to showcase your business to the world.
The best part is you don’t even have to be a marketing genius. You don’t have to fully understand every marketing buzzword out there. Heck, you really don’t even have to understand the “why” behind social media.
But, you can still be on your way to a more successful social media marketing strategy by simply committing to it. By putting in the time and effort, you can increase your social media reach and achieve higher engagement rates than ever before. Check out some tried-and-true ways to start earning more online authority for your business.
Ways to Increase Social Media Reach and Engagement
- Post high-quality content that answers questions or problems.
- Tailor your content to the social media platform.
- Give live with video to connect with your audience.
- Reach out to new people and industry influencers.
- Join relevant industry conversations.
- Ask for feedback from clients, prospects, and colleagues.
- Create a strategic posting schedule.
- Have a defined brand and style.
- Embrace visual content.
- Reward your followers.
Check out the full infographic below to learn more.
Related: Marketing Tips for Advisors: Find Success With These Strategies
