Updated September 20, 2023, at 10:42 AM
A picture may be worth a thousand words, but according to Forrester Research, one minute of video can be worth 1.8 million words. When seen in that light, we can appreciate that video is an incredibly impactful marketing tool.
Videos can help businesses communicate their most important points in very little time, in a more personal and far more impactful way. It is a noninvasive method of engagement that can be accessed any time. Video is easily searchable, sharable and reusable. Most importantly, video is consistently shown to increase conversion rates across most marketing efforts.
Let’s talk facts about the “why” behind video marketing:
Video Marketing Without Much Time
Video is a very efficient way of sharing your message. More is communicated in less time and with better results. That’s because visuals are processed 60,000 times faster in the brain than text.
Not to mention, people would rather spend 2-3 minutes watching a video than spending 15-20 minutes reading text.
Video Gives a Personal Touch in the Digital Age
Incorporating video into your marketing efforts indicates quality to your audience while putting a face to your brand. Video marketing for your financial advisory firm also gives a unique personal touch, creating familiarity while offering value to clients and prospects. Of course, with video, your passion for the industry or work can be seen and heard as well.
Video is Searchable, Sharable, & Reusable
Video can be shared, reused and repurposed in multiple ways (on websites or social platforms, in yours email, in the office, and in presentations, to name a few).
Not only that, but videos also share your message without additional effort and makes it available to the largest audience, every second of every day, in a way that’s most comfortable for them to access.
Video Marketing Increases Conversion Rates
In addition to increasing your organic SEO when on your website, videos keep people on the page longer, and people who stay longer are more likely to take action or engage with your website.
Not to mention, efficiency of email marketing campaigns increases more than 90% when it includes video.
Are you using video in your marketing campaigns? If not or if you’d like to discuss content, filming, or sharing tips, reach out to your private client group or marketing strategist for the resources you need to excel in video marketing!
