EXPERIENCING A LITTLE WRITER’S BLOCK?

When it comes to writing a professional bio we often catch a case of writer’s block. Not because we don’t know ourselves well enough to write our own bio, but because what exactly do people want to know? How much information is too much information, how do we know when we haven’t provided enough details, should I talk about my personal life in addition to my professional life? This quick list of do’s and don’ts should help you get started.

A professional bio is meant to do the following:

• Explain your professional experiences. Talk about things like your education and what led up to your current career status.
• Explain your current career responsibilities. How do these resonate with the consumer?
• Make your true passion known. Talk about how and why your career gets you up in the morning.
• Make whoever reads this feel connected with you. Talk about your family, spouse, children, hobbies, etc.

A professional bio is not meant to:

• Overly boast your credentials and designations. It’s great to have the alphabet behind your name but most people don’t know, or care about these designations enough to where it would keep them from contacting you.
• Include awards and honors. Outline every course you’ve ever taken, every award you’ve ever won and every success you’ve ever had. Be humble.
• Be too personal. We want a brief look into your life so we know you’re a human being with a conscience and feelings. Be selective in how much personal info you share that could be misconstrued as too intimate.

Start out with a rough draft and then edit it accordingly based on your personal thoughts. Once you’re satisfied with your work have someone else take a look to provide their feedback. Before you know it you’ll have a well put together and concise bio that should make you proud of your accomplishments!