Podcasts are more popular than ever, and financial professionals are increasingly using this medium to reach a wider audience, share expertise, and establish authority in a crowded industry. Whether it’s through your own podcast or a podcast appearance, you can easily incorporate a podcast marketing strategy into your business.

With roughly 135 million consumers tuning into podcasts monthly, there’s an opportunity for independent financial advisors to engage prospects and clients in a meaningful, approachable way. By following these podcast best practices, financial professionals can leverage an audio-centric way to attract new clients, deepen relationships with existing clients, and build trust.