Updated: November 23, 2022, at 3:52 PM

After nearly 20 years of recruiting experience—half of which have been spent in a business management function—I’ve learned a lot about what drives a successful business.

Of course, there’s been a lot of learning along my journey, but what I’ve come to believe is that to be successful, we all need effective programs for recruiting, recognition, retention, and referrals.

The “4 Rs” if you will.

I believe this concept is relevant to any function within any company. Over time, marketing and communications teams have worked tirelessly to develop channels designed to maximize each of the “4 Rs” mentioned above. With the help of these channels, this philosophy could even be considered your complete business process map.