Updated September 7, 2023, at 12:06 PM
Pop quiz: What percentage of consumers respect online testimonials as much as personal recommendations from their friends or family?
That answer is 88%.1
And what percentage of consumers act only after reading a positive review?
That would be a stunning 72%.2
While these percentages may be eye-catching, what should stop you in your tracks is when you think about the opportunities that may lie ahead for your business.